Harmonetiks Golf Class

Allen Avakian

Over thirty-three years of sales, management, and educational experience in the golf industry. Creative perceptive communicator possessing the ability to interpret, simplify, and explain ideas and concepts. Extensive experience interfacing with customer management at all levels. Core competencies include:

Communication (oral and written)

Field sales and sales management experience

Negotiation

Innovation

Training/education skills and experience

Customer relations

Selected Achievements

Authored and produced golf instructional programs and consumer literature for training individuals and professionals in a completely unique golf learning system. Produced course syllabus, companion reference literature for all facets of the game, and scripting for the professional programs. This scripting included a section on how to present and sell the program at whichever facility the professional might be employed by. Multiple professionals and several hundreds of individuals have been trained in the last ten years.

Collaborated on a sales force structure for a small entrepreneurial golf company. Successfully led the team to an increase in sales volume from $2.2mm to $4.8mm in two years while also increasing the number of outlets by two hundred to over four hundred.

Presented seminars for PGA chapter and section meetings throughout the country and Canada (presentation audiences ranged from as few as twelve to as many as two hundred participants). Personally wrote presentation outlines and speeches. Presentations were designed for half day and full day sessions. As a result of these seminars scores of accounts were obtained and fitting systems sold.

Coauthored and conducted over two hundred schools for PGA professionals in dynamic custom club fitting and putter fitting. These schools were up to four days in length and covered all aspects of fitting and selling custom clubs and putters. This education was critical to maximizing club and putter sales at the respective outlets.

Served as host and co-host for two Charlotte North Carolina radio shows titled On the Green and Out of Bounds respectively for over three years.

Wrote multiple articles on golf learning for Metrolina Golf Magazine and Carolina Golf Journal over the last four years

Professional Experience

Present- Teaching professional Glen Dornoch Waterway golf course Little River, South Carolina

Teaching professional club fitter Charlotte Country Club 2012-2015

Director of Learning Development Impact Performance Golf Learning Center 2006 to 2012

Vice President Learning Development for Targeted Golf 2001 to 2006

Eastern Regional Sales Manager for Slazenger Golf Club Fitting 1995 t0 2000

Vice President Sales Development Henry Griffitts Golf Company 1990 to 1995

Sales representative Callaway Golf Company 1989 to 1990

Vice President Corporate Operations Centaur Sciences Inc. 1979 to 1989

Education and Awards

BA University of Maryland; Member of the Presidents Club Sandler Sales Institute; Master Fitter, Professional Fitter HG Corp. SE Fitter of the year Mizuno Corp.